
We have been in Horie, Osaka’s fashionable town, for a whopping 17 years!
Fiorigioia, a famous flower shop that has been loved by highly sensitive people who spend their time in Horie.
We interviewed the owner, Mr. Mashima.
A store that brings joy to customers
Mr. Mashima originally worked for a flower shop related to ceremonies. While working in a business that utilizes flowers, she decided to open a flower shop for celebrations in the future.
The store name “GIOIA” means “joy” in Italian. It conveys that the store is managed with the customer’s happiness as the top priority.
This idea is also reflected in customer service and service.
At Gioia, we listen carefully to our customers’ requests and communicate with them in a customer-friendly manner, and we do not impose our creator’s preferences on our customers.
One of the manifestations of this service is a new service that allows customers to select the seat color of the wrapping from June 1. (Of course, this is optional, so don’t worry.)
This service is surprisingly rare, and the wrapping that the recipient chooses with the recipient in mind is sure to make the gift even more expressive.
Experienced staff will assist you and help you choose the wrapping while having fun.


Also, unusually for a florist, there is a rest area where customers can take a rest while waiting for their products to be made, or write a message card.
These points also show our consideration for our customers.

Flower shop that is easy for men to enter.
The owner, Mr. Mashima, is a man, so the sub-concept of the store is actually a florist shop that is easy for men to enter.
To make it easy for men to visit the store, the entrance is spacious and open, creating an atmosphere where men can stroll in after taking a walk with their pets. The interior is also decorated in chic navy colors, making it an easy place for men to stay.
The staff’s atmosphere and their responses give the impression of being very calm and mature, which may be another point for men to feel relaxed.It is no wonder that more than half of our customers are men.

The store also carries a large selection of potted plants and houseplants, which seems to reflect the strength of the male owner, who understands the tastes of men, in the selection of products.

Quality loved by fashionable Horie people.
Because of its location in Horie, the store is visited by many discerning customers, such as apparel stores looking for flowers for product shoots and designers. It is precisely because we provide these people with appropriate support and wonderful products that exceed their expectations that we have become a popular store that has been in Horie for so long.
One of the key factors supporting such high quality is our particular procurement.
Flower shops usually go to the market early in the morning to make a bulk purchase, but Gioia-san changes the market for each product. Although this is physically and time-consuming, he continues to do so in order to please his customers. He also visits florists across the country every year to gather information, and I realized that it is precisely because he continues to make such efforts that his store has been loved by customers for so long.

Since she used to focus mainly on weddings, bouquets and other products that add color to weddings are also Gioia’s specialty.
They are still accepting orders from the website, so please feel free to contact us if you are interested.

Online store is also available
Gioia’s products can also be purchased through their online store. They actually receive orders from all over Japan, so if you can’t make it to Osaka, please check it out.
The information in this report is current as of the time of the interview.
Please contact the store for the latest information.
Click here to see the stores introduced in this issue.
Store Name | fiori GIOIA |
Business day and time | 11:00-19:00 Closed: every Tuesday |
Phone number | 06-6718-4187 |
address (e.g. of house) | 2-12-10 Minamihorie, Nishi-ku, Osaka City |
Official WEB site | https://gioia-flowerdesign.com/ |
Official Instagram | https://www.instagram.com/fiori_gioia_/ |